SUCCESSFUL COMPANIES BUILD ON THEIR FOUNDING TRADITIONS WHILE LOOKING AHEAD TO THE FUTURE - AND THAT IS WHAT WE HAVE DONE AT ALDO Guided by a strong set of values, Aldo Bensadoun set out to build a "different" kind of modern company, one founded on compassion and ethics, aiming to influence society in both fashion and social responsibility. Simply put, Mr. Bensadoun created a brand with a conscience; a brand that cares.